Monday, February 11, 2008

Catch no ball?

I recently came across this australian advert that said this: " The Million Ball mission is based on the simple but brilliant observation that if we can get guys to play more sport, then they will sweat more and need to buy more Rexona Men. So our challenge became getting guys to play more sport and this is where the balls come in."
Ricky Ponting (Aust Cricket player) is distributing free balls throughout Australia. Great publicity stunt i must admit. I found the idea/ advert incredibly amusing. Although it didnt really inspire me to perspire and purchase Rexona Men deodorant products.



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